Communications Coordinator

Company: Judson
Location: Cleveland
Posted on: February 16, 2026

Job Description:

Job Description Job Description JOB DESCRIPTION Job Title Department Reports to Date Communications Coordinator Sales and Marketing Vice President of Sales February 2026 Position Summary: As a key member of the marketing team, the Communications Coordinator is responsible for developing and implementing Judson’s digital marketing and communications activities. This includes driving lead generation, managing digital platforms, and executing authentic content strategies. The Coordinator sets goals, monitors work and evaluates results to ensure that departmental objectives are met and align with Judson Senior Living’s needs and mission. Reporting to the Vice President of Sales, this position helps establish the organization’s overall communication policies and priorities. The Communications Coordinator will also work directly with the Director of Marketing, senior staff, and interns on collaborative projects. Essential Duties and Responsibilities: Digital Strategy, CRM & Lead Generation Assist in developing a comprehensive digital marketing strategy for Judson and execute and evaluate the plan. Develop timelines and goals for digital marketing initiatives and track progress/success. Manage and optimize the Customer Relationship Management (CRM) system’s marketing automation functionalities, including setting up automated workflows, lead scoring, and nurturing campaigns. Ensure seamless integration and data flow between the CRM, website forms, and other digital marketing platforms to maintain data integrity and trigger timely communications. Assist with monitoring monthly and annual dollars spent to adhere to the marketing budget. Content Management & Brand Integrity Manage, publish, promote, and measure online content delivered through the Judson website, blog, social media, and automated email marketing programs. Actively capture and manage photography of resident events and community life to create authentic visual content for storytelling. Develop and execute communications strategies that utilize event photography to establish conversations, highlight resident experiences, and foster a sense of community. Act as quality assurance advisor to ensure all content, ads, posts, and communications align with Judson’s organizational goals, needs, and mission. Partner with the Director of Marketing to provide leadership and counsel to Judson staff members on the use and integrity of logos and communication vehicles to maintain consistency with overall Judson brand guidelines. Partner with the Director of Marketing to manage photography and videography for all web communications, and interface with external contractors to create final products. Assist with the development of internal communication methods to keep all associates and residents at Judson informed, using apps, texting, or new platforms for effective information sharing. Support creative development of internal communications, including development of surveys, fliers, and additional means of communication to associates. Website & Online Presence Update the website as needed to optimize the promotion of Judson communities, events, programs, and services. Monitor Judson’s online reputation, including reviews, comments, social media engagement, and forums. Analysis & Administration Collaborate with outside contractors and agencies on strategic digital marketing initiatives and assist with managing the relationship on a day-to-day basis. Track progress and effectiveness of web presence through Google Analytics and other metrics provided by contracted partners. Analyze CRM and marketing automation performance data to identify trends, optimize communication funnels, and improve conversion rates. Research and report on industry trends pertinent to the long-term care industry. Report monthly results of all digital marketing efforts to the Vice President of Sales & Marketing. Able to work under pressure and prioritize tasks in a high-volume work environment where guidelines and deadlines often change. Maintains a record of acceptable attendance and punctuality. Observes all company rules and safety procedures. Other duties as assigned. Minimum Qualifications, Education and Certifications: Education: University graduate in business, marketing, communications, or an equivalent combination of education, training, and expertise preferred. Experience: A minimum of 1 year of experience in marketing, digital marketing, social media, public relations, or communications is preferred, with experience specifically including digital marketing and social media responsibilities. Skills: Experience in Canva and/or Adobe Creative Suite, Customer Relationship Management (CRM) platform, and strong working knowledge of marketing automation principles and execution is a plus. Other: Valid Driver’s License, valid auto insurance, and reliable transportation are required. Available to work 8:30 a.m.–5:00 p.m., with evenings and weekends required as needed. Physical Requirements and Working Conditions Physical Demands: Physical demands may include kneeling, reaching, pushing, manipulating, talking, hearing, standing, sitting, and speaking on the telephone and working on the computer for extended periods, crouching, stooping, walking, lifting to 20 lbs., and repetitive motion. Working Conditions: Working conditions include 70% base office time with 25% of time spent in the Judson communities.

Keywords: Judson, Erie , Communications Coordinator, PR / Public Relations , Cleveland, Pennsylvania