PPC Specialist

Company: Opticall BPO
Location: Buffalo
Posted on: February 13, 2026

Job Description:

Job Description Job Description I. Summary/Objective: We are seeking a performance driven PPC Specialist to join our Digital Marketing team. This role is responsible for planning, executing and optimizing paid media campaigns across Google Search, Display, Performance Max and YouTube driving traffic to both our retail locations and stantonoptical.com. The ideal candidate is highly analytical, technically strong, and hands-on, someone who understands campaign structure, bidding strategies, keyword and audience management, and performance optimization. You will proactively audit campaigns, manage budgets, analyze results, and surface opportunities to improve performance and support business goals. II. Responsibilities: Manage and optimize paid search and performance campaigns across Google platforms, including Search, Display, Performance Max & YouTube Own daily campaign execution including strategy, setup, tracking, budget management, performance analysis, and ongoing optimization Partner with digital marketing, creative and ecommerce stakeholders to analyze data and execute strategic roadmap Support regional markets and new store openings through the development of tailored PPC campaigns and proposals Maintain and monitor keyword bids, audience targeting, conversions, daily and monthly success KPI’s. Provide creative copy suggestions and graphical ad templates, including landing page improvements and A/B testing recommendations Keep pace with search engine and PPC industry trends and developments, including competitive analysis III. Requirements To be physically located in Nicaragua and to be available to work hybrid Experience managing campaigns across Search, Display and Performance Max required. YouTube Ads experience preferred Experience in multi-channel retail or location-based businesses is a plus Experience supporting lead generation and conversion-focused campaigns is a plus IV. Skills/ Qualifications: Must be dependable, detail oriented and have superior organizational skills You have strong communication and presentation skills, and work well independently Analytical and problem solving mindset Able to juggle multiple tasks at once while meeting deadlines Has a passion for learning and desire to grow within the marketing team

Keywords: Opticall BPO, Erie , PPC Specialist, PR / Public Relations , Buffalo, Pennsylvania