Are you an experienced professional with exceptional creative
writing skills? PPG is seeking an experienced and ambitious Digital
Content Strategist to oversee the development, execution, and
delivery of digital content across all our channels. In this role,
you will be responsible for owning and executing a B2C digital
marketing content strategy for a set of brands within PPG's
Architectural Coatings business. This person will work closely with
both internal and external partners and various platforms to
optimize and develop campaigns and content for all digital
channels: SEO, SEM, Social, Email, and 3P e-commerce. Core
responsibilities include: creating, improving, and maintaining
content to achieve our business goals. Your duties will also
include raising brand awareness through content and monitoring
website traffic and metrics to identify best practices.
* Curate monthly content strategies using keyword research and
competitive analyses. * Set goals across all channels: SEO, paid
search, e-mail marketing, social media, and customer re-engagement.
* Set site audits. Optimize websites using SEO best practices as
well as plan and execute content that is optimized for SEO and
aligns to the goals of the brand(s). Drive organic sessions. *
Manage brand YouTube channels and optimize individual videos. *
Partner with Digital Operations team/Marketing ROI on Google
Analytics, measuring and reporting on organic traffic and
conversion trends & building improvement plans. * Lead development,
execution, and optimization of all 3P e-commerce content. Working
with the Digital team to improve content scores and continually
update content stream. * Manage content creation and optimization
for email campaigns - work closely with digital marketing and brand
management to plan annual campaign calendar and target audiences. *
Implement initiatives for maintenance of ongoing SEO health and
growth. * Establish and maintain brand SEO best practices,
workflows, and optimization methodologies. * Maintain a deep
understanding of assigned brands, relevant audience, and meaningful
data. * Establish budgets and efficiently allocate spend. *
Expertise in Google Suite (GSC, GMB, GA) and local SEO * Experience
in a growth marketing, content strategy, UX, or growth product role
* An understanding of conversion optimization, SEO best practices,
growth marketing, and principles of experimentation * Experience
working across marketing channels on full-funnel projects. * A
journalistic approach to content marketing and a user-centric
approach to designing content. * An understanding of performance
marketing and web analytics, including Google Analytics. * Passion
for solving big challenges. * Familiarity with types of market
* Accountable for all content marketing initiatives to drive
traffic, engagement, and leads, that deliver sales and customer
retention. * Collaborate with marketing partners to deliver an
effective content marketing strategy and editorial plan to meet the
business objectives. * Expected to publish a minimum of 3 blog
posts a week. * Possess a brand publisher mindset: create the
content our audience is looking for and then optimize the path to
conversion. * Editorial requirements include basic SEO
understanding, content categorization, and structure, content
development, distribution, and measurement. * Ability to adapt
writing style so content is consistent with our brand voice, style,
and tone. * Measurement and optimization of the program on a
regular and ongoing basis * BA/BS in Journalism, English, Marketing
or a related field, or equivalent working experience * 3-5 years of
experience * Experience creating content in the digital marketing
arena (blogging, social media, email, and website) * Editorial
mindset that seeks to understand what audiences consume and how to
create it. * Ability to analyze the analytics of content and social
performance. * Experience with Google Analytics, top social
channels, and Square Space is a plus * Project management skills
and understanding how to manage the priorities in a complex
environment and focus on the delivery of results in the form of
engagement, leads, and sales.
Here at PPG, we make it happen, and we seek candidates of the
highest integrity and professionalism who share our values, with
the commitment and drive to strive today to do better than
yesterday - everyday.
PPG: WE PROTECT AND BEAUTIFY THE WORLD
Through leadership in innovation, sustainability, and color, PPG
helps customers in industrial, transportation, consumer products,
and construction markets and aftermarkets to enhance more surfaces
in more ways than does any other company. To learn more, visit
www.ppg.com and follow @ PPG on Twitter.
The PPG Way
Every single day at PPG
We partner with customers to create mutual value.
We are insightful, dedicated, and proactive. We have intimate
knowledge of the market and our customers. We focus on practical
solutions that make a difference.
We are "One PPG" to the world.
We are better and stronger together. We leverage our scale to
reach new markets and introduce innovative technologies as we
differentiate and disrupt our markets.
We trust our people every day, in every way.
We enable and empower our people to make the right decisions. We
are inclusive, transparent, and respectful. Our feedback is clear
We make it happen.
We have a passion for winning. We achieve. We deliver with
discipline and integrity. We bring our best energy to our work. We
decide and act intelligently and quickly.
We run it like we own it.
We respect one another by being responsible and accountable. We
always act in the best interest of our company, customers,
shareholders, and our communities.
We do better today than yesterday - everyday.
We continuously learn. We develop our people to grow our
PPG Way: (Click here to learn more about the PPG Way)
We are One PPG: http://one.ppg.com/
PPG provides equal opportunity to all candidates and employees.
We offer an opportunity to grow and develop your career in an
environment that provides a fulfilling workplace for employees,
creates an environment for continuous learning, and embraces the
ideas and diversity of others. All qualified applicants will
receive consideration for employment without regard to sex,
pregnancy, race, color, creed, religion, national origin, age,
disability status, marital status, veteran status, sexual
orientation, gender identity, or expression. If you need assistance
to complete your application due to a disability, please email
PPG values your feedback on our recruiting process. We encourage
you to visit Glassdoor.com and provide feedback on the process so
that we can do better today than yesterday. Benefits will be
discussed with you by your recruiter during the hiring process.
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