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Product Marketing Manager

Company: Graco
Location: Erie
Posted on: August 7, 2022

Job Description:

The Product Marketing Manager will maximize identified product sales to worldwide equipment markets while meeting corporate and divisional profit objectives. In addition, know the worldwide customer requirements for the identified products and applications and prioritize those requirements through product line planning for optimum long-term growth and profitability. The Product Marketing Manager will participate in the strategic planning, coordination, and execution of programs, promotional activities, distributor communication, events and digital marketing campaigns to drive awareness of High Pressure Equipment Products by Graco. Conducts research and analysis of markets, competition, and product mix and new marketing trends for the assigned division.
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. High Pressure Equipment Company (HiP), a Graco company, is a premium supplier of high pressure valves, fittings and tubing. For over 60 years, HiP has continued to deliver quality, dependable products and services to customers across the globe. Graco has excellent opportunities available to individuals who want to be part of fast-moving, growing company - especially candidates committed to quality, innovation and solving customer problems. Graco was proud to be named a Best Place to Work in Manufacturing and Production by Fortune Magazine in 2016, 2018, 2019 and 2021.
Essential DutiesProduct Marketing

  • Assist in the development of product line Marketing & Sales tools, including paper and electronic media
  • Assist in the development and execution of product training programs for inter-company resources, distribution, and end users
  • Participate in worldwide planning and execution of new product launches
  • Plan, coordinate, and execute product promotion programs
  • Gather and analyze competitive position
  • Manage distributor communications
  • Manage portions of the product life-cycle (concept to launch)
    Product Management
    • Perform market research for new product development opportunities
    • Coordinate definition of worldwide product requirements with regional product marketing managers
    • Provide input for a multi-year product plan designed to achieve divisional growth objectives
    • Participate in new product development projects in coordination with other key functional areas
    • Assist with evaluation and corrective action implementation for product quality issues
    • Manage the product life cycle.
      Position RequirementsEducation & Experience
      • Bachelor's degree in Business, Marketing or Technical field. Master's degree desirable
      • 0-2 years business related experience in marketing, sales, engineering or related industry
      • 2-4 years total working experience in business related environment
        Proven Quality. Leading Technology. Launch your career with Graco!
        Graco offers attractive compensation, benefits, and opportunities for both professional development and career progression. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k) and tuition reimbursement.
        Our expectations are high. That's why we are always looking to hire the brightest and the best!

Keywords: Graco, Erie , Product Marketing Manager, Executive , Erie, Pennsylvania

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