In-Vehicle Content Designer

Company: General Motors
Location: Warren
Posted on: November 29, 2025

Job Description:

Job Description Job Description Drive the Future of Automotive Experiences - Join Our Human Interface Design Team! Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology-both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe. If you're ready to design the future of mobility, we'd love to meet you! Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business. The Role \n \n Understand Drivers & Passengers : We dive deep into user research to uncover real needs and behaviors on the road and beyond. \n \n Design Across Platforms : From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services. \n \n Build Strong Foundations : We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints. \n \n Innovate Interactions : We define how users navigate voice controls, advanced driver-assist features, and connected services. \n \n Champion Safety & Accessibility : Every design is inclusive, distraction-free, and aligned with global safety standards. \n \n Collaborate Across Teams : We work hand-in-hand with engineers, product managers, interior and exterior designers, and UX researchers to bring ideas to life. \n \n Why Join Us? \n \n Impact at Scale : Your designs will shape the driving and digital experience for millions of users worldwide. \n \n Creative Freedom : Explore bold ideas and push the boundaries of automotive and digital design. \n \n Continuous Growth : Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape. \n \n User-First Culture : Every decision starts with empathy for the driver, passenger, and digital user. \n \n What You'll Do \n Write for all in-vehicle displays, taking a content design approach by working with partners to influence the product experience, not just the wording. This includes edits to existing text, updates to current features, and new designs for new experiences. \n Create a consistent in-vehicle experience by following existing writing standards and contributing new ones if a need arises \n Write in the context of designs and user flows by working in Figma \n Collaborate with mobile content design partners on shared features to create cohesive customer experience \n Participate in peer reviews, content design reviews, and executive reviews. Provide peer feedback and share your work for review. \n Mentor and coach other writers \n \n Your Skills & Abilities (Required Qualifications) \n A portfolio of work that showcases your ability to write and evaluate writing. \n Self-starter with strong autonomy. You're comfortable identifying problem areas, tackling them independently, and sharing your findings. You create clarity rather than waiting for it to be provided. \n Deep understanding of human interface design best practices. \n Experience naming products and features. You can iterate quickly, form a clear design point of view, and navigate cross-functional feedback. You have a strong sense of what needs a name, and what simply needs a clear interface label. \n Strong editorial and design sensibility. You love language but believe most software benefits from fewer words. \n High comfort level with technical complexity. You pick up new terminology quickly and have experience working with engineers, product managers, and other partners to understand requirements and functionality. \n Strong sense of when to push back on requirements and when to work within current system constraints to keep work moving forward. \n Skilled in information architecture and taxonomy. You know how to simplify a complex menu structure. \n Comfortable presenting to executive leadership. You know how to showcase work effectively and read the room to encourage meaningful feedback. \n Kind, collaborative, and easy to work with. You build strong relationships and contribute to a positive team culture. \n Proficient in Figma. \n Experience following an in-house design system and writing standards \n \n What Will Give You A Competitive Edge (Preferred Qualifications) \n Prior work on an operating system \n Proven ability to adapt writing style to different or emerging guidelines \n Demonstrated skills in developing effective cross-functional partnerships \n Experience designing content for non-traditional interfaces (e.g., automotive, voice, or wearable devices) \n \n Relocation: This job may be eligible for relocation benefits. Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORHOP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources . Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire . Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Keywords: General Motors, Erie , In-Vehicle Content Designer, Design, Graphic Design & CAD , Warren, Pennsylvania