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Marketing Business Analyst

Company: Nesco Resource
Location: Cranberry
Posted on: April 9, 2021

Job Description:

Architectural Coatings (US/CAN) has implemented a new, customer relationship manager (CRM). As the CRM developed with the addition of greater functionality, such as service and marketing, dedicated analysts are required to manage functional and technical support of the CRM. Analysis of data is required to optimize the use of the CRM system. All of these activities help to improve service to customers, and help to protect our base and grow sales. This position provides the functional and technical support to the users of the CRM solutions, which include account and opportunity management, sales process, pipeline conversion, customer feedback, pre-call planning, and data gathering. Other aspects of the position: Analytics: Perform A-B testing to track outcomes against actions. Performs sales analyses. Reports: Develop reports for sales and management. Support: o Provide training as new modules are added. o Enable regional train the trainer capability. o Provides support to system users. Standards: o Maintain and govern standards. o Manage SOPs and other user documentation. o Establishes expectations for system users. o Reviews metadata and enforces correct protocols. Data Access: Controls access to the system. Changes: o Amalgamates requests for improvements and enhancements of functionality. o Participates in any improvement projects requested by the organization. o Performs beta testing of new applications prior to rollout. Quality Assurance: Develops and executes test plans to ensure solution compliance with system specifications. Reports defects and verifies fixes on the implemented solutions. Requirements: Bachelors Degree Technical support experience desired. Data analysis experience. Strong communication skills written, oral, public speaking. Nesco Resource and affiliates (Lehigh G.I.T Inc, and Callos Resource, LLC) is an equal employment opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status, or any other legally protected characteristics with respect to employment opportunities.

Keywords: Nesco Resource, Erie , Marketing Business Analyst, Advertising , Cranberry, Pennsylvania

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